I get a lot of questions concerning artist's websites.
Here are a few
ideas to consider if you are thinking about building a site or improving
the one you have:
- Make your
site fast-loading with images of your work on the opening
page. Don't make them wait to see what you do - in today's
world you can lose them while your cute entry is
- Make it a
free-standing site with your own dot-com address, i.e. www.maryrawle.com
or if that is not available use your name in the address i.e.
- Make it a
service. Potential customer to see your work quickly
and learn where they can
buy it so make the connections to your galleries easy.
- Give people
a reason to come back: change images often and keep the work you
show of the best quality you can produce.
- Have your
thumbnails large enough for people to see the image and make it
possible for them to enlarge work if they want more detail.
- Let people
know what you look like, show you in your studio or you out
painting. Without going overboard, let potential customers get to
links to other sites, especially to those who handle your work.
- Avoid sound
- music taste vary and even the greatest music gets tiring.
flash - many customers still run slower computers on dial-up
modems and flash takes time to load - time they could be looking at
- Avoid weird
fonts, sparkly dingbats, streaming video and anything else that will
slow down loading your art or take the interest away from your
Remember, just having a
website will not bring you thousand of clients. Having a website
will give you a place to refer potential clients so they can see a body
of work you have done.